HMR has helped ADAMM maintain a strong presence and build its brand using radio as its primary media. Ongoing advertising not only supports new car dealers and new car sales but also emphasizes service and used car sales, two areas where new car dealers face competition from independent shops and/or direct sales.
Like many businesses today, ADAMM members continue to search for young, motivated candidates to fill many job openings, especially service technicians. HMR developed a video that targets this potential audience and put a digital media plan in place to reach them directly. HMR also handles ADAMM’s media, a blend of paid and scheduled public service announcements.
TV - Social Media Job Recruitment Video
Radio - Community
Radio - July 4th Sale
TV - Used Car
Radio - Used Car
TV - Service
Radio - Feeding America Service Promotion